If you’re like most business managers, you’ve probably reached the point where you accept the results you’re getting from your marketing and sales departments. Overall, you look for some amount of improvement each year, but on an individual basis, you’ve concluded that each person on your team is pretty much operating at maximum output. “She’s doing all she can.” Or, “He’s just not capable of more than x.”
Happily, you don’t have to settle for what you’re getting. There are three factors that can take your team to the next level.
First, who is providing leadership for the two departments? Morale and management style greatly impact results. If your department heads are poor managers, or still haven’t learned this is the 21st century, they are a large part of your problem.
Second, who is providing ideas for what to do or how to go about it? If you don’t have idea people in-house, you need to bring in that expertise on either a consulting or new hire basis. (This principle is so true, we’ve even seen cases where companies lost good leaders, but applied their ideas in their absence…seeing positive results.)
Third, if they are in-house, you need to unleash them to do what they know to do.
